Start with a silhouette
Bring a reference image, a sample or a wearing occasion and define what the product needs to solve.
Product catalogue
Knitwear built to be developed.
A focused range of product directions for brands that care about yarn, proportion and repeatable quality.
Start with a silhouette, a material direction or a reference sample. The details can be developed from there.
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sweaters
Everyday crewneck
A dependable starting point for seasonal collections.
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cardigans
Textured cardigan
Layering with room for stitch, trim and colour decisions.
View product detailspolos
Knitted polo
A sharper silhouette with the comfort of a knit.
View product detailsProduct directionFine-gauge tee
t-shirts
Fine-gauge tee
Lightweight essentials for a quieter summer handfeel.
View product detailsProduct directionRibbed knit dress
dresses
Ribbed knit dress
An expressive silhouette shaped by stretch and recovery.
View product detailsProduct directionCoordinated knit set
sets
Coordinated knit set
Two pieces, one material story and a clear commercial rhythm.
View product detailsChoose a starting point
Start with a product question, not a blank page.
Every direction in the catalogue can be developed around your material, fit, target market and commercial rhythm.
Start with a material
If yarn, fibre and handfeel are already known, begin with the trade-offs across gauge, stitch and finishing.
Start with a market
Put market, price position, delivery window and packing requirements into the brief so the direction is specific from day one.
The first review
A good first review leaves an actionable next step.
The review turns questions about product, material, sample and bulk standard into work the team can confirm one decision at a time.
Organise the brief
Align on known details, targets and open questions.
Shortlist directions
Build comparable options across yarn, gauge and construction.
Review the sample
Review handfeel, proportion, measurement and appearance on a real product.
Move into bulk
Carry the approved standard into QC, packing and delivery.