Set the selling date and work backward
Choose the date inventory must be available to customers, then add the time needed for inbound receiving, counting, photography and merchandising. Keep the launch date separate from a factory dispatch date. Include a buffer for sample review, approved revisions and transport uncertainty; agree who updates the plan when an approval or material date moves. For a Southern-Hemisphere assortment, use the brand’s own retail calendar and climate assumptions rather than copying a Northern-Hemisphere season plan.





